About Us

• Aston Certificate Programme in Faculty Development, Aston University, Birmingham (UK), (26th - 30th August 2019)
• Doctoral Degree (Ph.D.) in Management on ‘Advertisement Effectiveness in Print Media: A Select Study’
• Qualified UGC-NET (December - 2012) in Management
• Master of Business Administration (MBA) with Marketing as major specialization from IMS - DAVV, Indore
• Graduated in Mechanical Engineering from IET - DAVV, Indore

• Advertising and Promotion Management
  
• Rural Marketing
• International Marketing
• Sales and Distribution Management
• Marketing of Financial Services
  

• Teaching experience of +10 years in Management stream
• Industry experience of +1.5 years at Webdunia (India) Pvt. Ltd., Indore as Executive - Business Development

• Enhancing Customer Service Experience: A Case of WBL (India), FIIB Business Review (SAGE Publishing, Scopus Indexed)
• Block Chain in Indian Public Distribution System: A Conceptual Framework to Prevent Leakage of the Supplies and Its Enablers & Disablers, Journal of Global Operantions and Strategic Sourcing(Emerald Publication, ABDC Ranked)
  
• Modeling the Drivers and Outcomes of Fashion and Apparel Social Media Brand Communities, International Journal of Management Practice (Inderscinece Publication, Scopus Indexed)
• Advertising in India: The Journey So Far and Road Ahead, FIIB Business Review (SAGE Publishing, Scopus Indexed)
• Inverted Classrooms and Students’ Academic Performance: A Case of Higher Education in Management, Journal of International Business Education (Neilson Publishing, ABDC Ranked)
• Effectiveness of Flipped Classrooms: A Case of Management Education in Central India, International Journal of Educational Management (Emerald Publication, ABDC Ranked)
  
• An Interpretive Structural Modeling Approach to Advertisement Effectiveness in Indian Mobile Phone Industry, Journal of Modeling in Management (Emerald Publication, ABDC Ranked)
• Drivers of Product Visibility in Indian Automobile Sector: An ISM Based Approach, International Journal of Logistics Economics and Globalization (Inderscience Publication, ABDC Ranked)
• An Empirical Approach to Consumer Buying Behaviour in Indian Automobile Sector, Industrial and Commercial Training, Vol. 48, No. 3, pp. 156-162 (Emerald Publication, Scopus Indexed)
• Advertisement Effectiveness: A Review and Research Agenda, International Journal of Social, Management, Economics and Business Engineering, Vol. 8, No. 12, pp. 3601-3605
• Maheshwari, P., Seth, N. and Gupta, A.K. (2015), “Advertisement Effectiveness for Print Media: A Conceptual Model”, International Journal of Marketing and Management Sciences, Vol. 9, No. 2, pp. 707-712
• Maheshwari, P. and Seth, N. (2014), “Business Penetration through Print Media: A Review of Select Enablers”, International Journal of Industrial and Systems Engineering, Vol. 8, No.12, pp. 3823-3826

       Journal Publications (National)

• Emloyee Advocacy Programs (EAPs): The Marketing Engine of the Future, Marketing Mastermind (IUP Publication, ISSN: 0972-5156)
• COVID-19 Fallout: The Changing Face of Consumerism and How Brands May Rise to the Challenge, Marketing Mastermind (IUP Publication, ISSN: 0972-5156) 
• Achieving SDGs through Fourth Industrial Revolution: An Indian Perspective, Indian Journal of Commerce and Management Studies
  
• Hotel Visitor’s Satisfaction Towards Service Quality: Insights from Semi - Urban City of Madhya Pradesh in India, Asian Journal of Multidimensional Research (UGC Listed, 2019)
• Print Media as an Enabler of Business Growth, Journal of Emerging Technologies and Business Research (UGC Listed)
• Indian Automobile Industry and Effective Advertising: A Qualitative Research Perspective, The IUP Journal of Marketing Management (IUP Publication)
• A Comprehensive Scholarly Review of Product and Brand Placement Research Literature, International Journal of Research and Development, Vol. 2, Issue 1, pp. 1-11
• Trends, Challenges and Quality Imperatives in Management Education in the State of Madhya Pradesh,Journal of Management and Science, Vol. 3, Issue 2, pp. 45-54

• International Marketing, Eight Edition (An Indian Adaptation), John Wiley & Sons, Inc. (WILEY)
• Chapter Contribution: Titled 'Integrated Marketing Communications' to IGNOU's Self Learning Study Material, IGNOU - The People's University, Government of India

       Articles in Newspapers/Magazines

• कुछ तो लोग कहेंगे... लोकमत समाचार (नागपुर एवं अन्य संस्करण), लोकमत मीडिया प्रा. लि. (June 2021)
• दूसरों की परवाह किए बगैर अपने लक्ष्य की तरफ बढ़ाएं कदम... पत्रिका (भोपाल संस्करण), राजस्थान पत्रिका प्रा. लि. (June 2021)
• पांच सूत्र: कैसे करे अदा 'प्रकृति का कर्ज़'... दैनिक नईदुनिया (भोपाल संस्करण), नईदुनिया पब्लिकेशन प्रा. लि. (May 2021)
• 'सस्टेनेबिलिटी' के हमारे पुराने मंत्र को अपना रही दुनिया... लोकमत समाचार (नागपुर एवं अन्य संस्करण), लोकमत मीडिया प्रा. लि (March 2021)
• Book Review: It Happened in India by Kishore Biyani and Dipayan Baishya, त्रैमासिक पत्रिका: व्यापार एक्सपर्ट (ISSN 2456-2009)
• योग बिना अधूरा है मैनेजमेंट ज्ञान (अंतराष्ट्रीय योग दिवस पर विशेष), नवभारत टाइम्स (नई दिल्ली एवं अन्य संस्करण), बेनेट, कोलमैन एवं कम्पनी लिमिटेड (June 2020) 
• जब प्रकृति करें ‘बंद’ का आव्हान... पत्रिका (इंदौर एवं अन्य संस्करण), राजस्थान पत्रिका प्रा. लि. (June 2020)
• Man, Management and Yoga, The Times of India (Readers' Blog), Bennett, Coleman and Company Limited (June 2020)
• संभल कर हो प्राकृतिक संसाधनों का दोहन... दैनिक जागरण (राष्ट्रीय संस्करण), जागरण प्रकाशन लिमिटेड (March, 2020)
• बेहद जरुरी हैं समय समय रहते ‘लगाम’ छोड़ना... (Based on Jet Airways Crisis in India), सन्डे नवभारत टाइम्स (नई दिल्ली संस्करण),बेनेट, कोलमैन एवं कम्पनी लि. (8^th September, 2019)
• क्या हैं विपणन... और, क्यों जरुरी हैं यह आपके व्यापार के लिए...???, त्रैमासिक पत्रिका: व्यापार एक्सपर्ट, अप्रैल - जून २०१९ (ISSN 2456-2009)
• भारतीय प्रबंधन शिक्षा और वैकल्पिक शिक्षण पद्धति की आवश्यकता, लोकमत समाचार (नागपुर एवं अन्य संस्करण), लोकमत मीडिया प्रा. लि.(9^th June, 2019)
  

• Book Review: My Journey with Vadapav by Venkatesh Iyer, त्रैमासिक पत्रिका: व्यापार एक्सपर्ट (ISSN 2456-2009)
• Book Review: Pandeymonium, Piyush Pandey, Penguin Books India, FOCUS (WTO).IB, A Quarterly Publication of IIFT
• बैंकिंग, वित्तीय क्षेत्र की चुनौतियां, लोकमत समाचार (नागपुर एवं अन्य संस्करण), लोकमत मीडिया प्रा. लि.(24^th June, 2018)
• Book Review: 30 Sec Thrillers, K.V. Sridhar, Bloomsbury India, FOCUS – WTO, A Quarterly Publication of IIFT

       Conference Publications (National)

1. Sustainability: A Buzzword Only or An Age-Old Indian Way of Life, 2nd International Conclave on Globalizing Indian Thoughts (GIT) - 2021, IIM Kozhikode, Kerala, India
2. Blockchain in Public Distribution System in India: Framework to Combat Diversion of the Supplies from Warehouses, Logistics Conclave and Conference, November 19 – 20, 2019, IIFT, New Delhi, India (Paper Presented)
3. Drivers of Customer Co-Creation in Online Brand Communities: An Indian Perspective, 3^rd Annual Conference of Aston India Centre for Applied Research, August 30 – 31, 2019, Aston Business School, Aston University, Birmingham, UK (Paper Presented)
4. Inverted Classrooms and Students' Academic Performance: A Case of Higher Education in India, Conference on Excellence in Research and Education (CERE 2019), Indian Institute of Management (IIM-I), Indore (M.P.), India, May' 19, (Extended Abstract Published).
5. Advertisement Effectiveness in Indian Mobile Phone Industry: An Interpretive Structural Model Based Approach, ANVESH – Doctoral Research Conference in Management, Nirma University, Ahmedabad (Guj.), India, April’ 16
6. Stakeholder’s Perspective on Corporate Social Responsibility of Banks and Financial Institutions, National Conference on Sustainable Strategies In Dynamic Business Environment, ISBS Pune, March’ 13.
7. Service Quality Benchmarks and Measurement Models for Indian Banking Sector, National Conference on Strategic Quality Management, GSIB, Vishakhapatnam, April’ 13

• Ad-Hoc Reviewer - Journal of Modelling in Management, Emerald Publishing
• Ad-Hoc Reviewer - Management and Labour Studies (MLS), SAGE Publication

• Ad-Hoc Reviewer - FIIB Business Review, SAGE Publication

• Chapter Reviewer (Chapter 3 - The Changing Societies: Values and Consumption Patters), Consumer Behavior, Hawkins 13e, McGraw Hill Education 
  
• Memeber, Indore Management Association (IMA).
  

       Invited Lectures/Seminars Delivered

• Invited as Resource Person/Session Speaker/Guest Speaker to Deliver Expert Talks on a Variety of Topics at Institutions of National Repute viz. NIT Calicut, UGC's FIP (Guru Dakshata), Nandha Engineering College (Erode, TN), AICTE Sponsored STTPs, NGOs, MANIT Bhopal, NIEPA Workshop etc.
• Resource Person for 6 - Month MDP in International Business for Armed Forces Personnel sponsored by Directorate General of Resettlement (DGR), Ministry of Defense, GoI.
• Resource Person / PD for 4 – Month MDP (Online) in Strategies for International Business (SIB), Batch III and Batch IV for Working Executives.
• Invited as a Judge and Subject Expert (Marketing) at ‘ITC on Campus: Case Study Challenge 2019’ Competition held at Indian Institute of Foreign Trade (IIFT), New Delhi
• Delivered a Lecture as Marketing Expert to the Under Graduate Students of Tamil Nadu Agricultural University (TNAU) at IIFT, New Delhi (15^th October, 2018).
  
• Invited as a Resource Person at Hislop College, Nagpur (MH.) to Deliver a Lecture on Need of Skill Based Management Education in India for BBA/BCA Students (December 21^st , 2017).
• Invited as an Expert for Syllabus Review Workshop on 4^th - 5^th July, 2016 at School of Economics, DAVV, Indore (M.P.) for MBA (IB/BE) Course for Academic Session 2016 – 17 (02 Days)
• Invited as a Resource Person in Academic Staff College, DAVV, Indore (M.P.) to Deliver a Lecture for Refresher Course on the Topic Management and Optimization (December 19^th, 2012).
• Invited as Faculty Expert (Marketing) at L’Oreal Brandstorm 2019 Competition held at Indian Institute of Foreign Trade (IIFT), New Delhi

       FDPs/MDPs/Conferences/Workshops/Seminars Attended

• ICRAMIE - 2021, An International Online Confernec by  MANIT Bhopal (M.P.) (March 2021) 
• NIEPA Virtal Workshop on Collating Management Resources for Teachers in Higher Education (Aug. 2020) 
• NCIRIT - 2020, A national Confernece by SAGE University, Indore (M.P.) (June 2020)
• Logistics Conclave and Conference, IIFT New Delhi, November 19 – 20, 2019 (02 Days)
• Aston Certificate Program in Faculty Development, Aston University, Birmingham, UK, Aug. 2019.
• 3rd Annual Conference of Astom India Centre for Applied Research (AICAR Conference 2019), Aston Business School, Aston University, Birmingham, UK, 30 - 31st Aug. 2019 (02 Days). 
• Conference on Excellence in Research and Education (CERE 2019), Indian Institute of Management (IIM-I), Indore (M.P.), India, May' 19 (03 Days).
• International Conference on Building World Class Universities, Organized by Deakin University at Hotel Taj Mahal, New Delhi, 11th March, 2019 (01 Day)
• 6 th EIITF Conference on ‘Empirical Issues in International Trade and Finance’, IIFT, New Delhi, 13 – 14th December, 2018 (02 Days)
• Two Weeks, DST-NIMAT (Govt. of India) Project Sponsored, Faculty Development Programme (FDP) in Entrepreneurship, IPS Academy, IES, Indore, 19-31 December, 2016 (13 Days)
• Four Weeks, AICTE Approved, Faculty Development Programme (FDP) on Use of ICT in Education for Online and Blended Learning, IIT Bombay, May - July, 2016 (30 Days)
• National Doctoral Research Conference in Management, Institute of Management, Nirma University, Ahmedabad (Guj.), India, April 8^th – 9^th , 2016 (02 Days)
• National Workshop on ‘Good to Great – Magnitude of the Transformation’, Indore Management Association, Indore, December 10^th, 2015 (01 Day)
• 10^th Research Methodology Workshop, IBMR-IPS Academy, Indore, June 22-28^th, 2015 (07 Days)

• XXIV Annual Conference of Madhya Pradesh Economic Association and National Seminar on Trade and Development, School of Economics - DAVV, Indore, February 7^th-8^th, 2014 (02 Days)
• International Management Conclave on ‘Leadership Now – Work the Talk’, Indore Management Association, Indore, January 16^th-17^th, 2014 (02 Days)
• National Marketing Conclave on Marketing to the 21^st Century India: Challenges and Oppurtunities, Jaipuria Institute of Management, Indore, October 19, 2013 (01 Day)
• Management Development Programme (MDP) on Finance for Non-Finance Executives, Jaipuria Institute of Management, Indore, February-2013 (01 Day)
• International Management Conclave on ‘Transforming Leadership – Getting Future Ready’, Indore Management Association, Indore, January 19^th-20^th, 2013 (02 Days)

       Administrative Reponsibilities Handled

• Program Director (PD), EPGDIB 2021 - 22 Batch
• Conference Secretary, Sector Specific Logistics Conclave and Conference, jointly organized by Logistics Division (MoC & I, GoI) and Indian Institute of Foreign Trade (IIFT), New Delhi, November 19 – 20, 2019
  
• Faculty Coordinator, Port Visit of MBA (IB) 2017-19 Batch to Adani Port, Mundra (Guj.).
• Program Director (PD), EPGDIB 2018 - 19 Batch
• Program Director (PD), TalentEdge MDP - SIB, Batch 3 & Batch 4
• Faculty Coordinator, Division of Alumni Affairs, IIFT, New Delhi