Integrated Program in Management (IPM)

Integrated Programme in Management (BBA - Business Analytics and MBA - International Business) 2024-29 at Kakinada Campus (Andhra Pradesh)

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About 5-Year Integrated Programme in Management

The Five Year Integrated Program in Management (IPM) at IIFT-Kakinada aims at imparting managerial and decision making capabilities to young professionals along with integrating management education with Science, Technology, Engineering, and Mathematics (STEM). In line with the New Education Policy 2020, with an early induction into the programme and a rigorous and holistic curriculum, the students will be able to demonstrate problem solving skills supported by appropriate analytical techniques and will use ethical and socially conscious judgment while analyzing business situations. Candidates successfully completing the course requirement of integrated programme in management would be awarded Bachelor of Business Administration (Business Analytics) at the end of 3 years and Master of Business Administration (International Business) at the end of 5 years by Indian Institute of Foreign Trade. Candidates opting for exit after completing the requirement of first three years, would be awarded Bachelor of Business Administration (Business Analytics). The first three years of the IPM program would be based on semester system and the last two years would be based on the trimester system (as per the prevailing MBA course structure). Promotion from BBA (Business Analytics) to MBA (International Business) will be based on fulfilment of all academic requirements as per rules.

Programme Objectives

•   To equip students with conceptual and interpersonal skills for managerial decision making.
•   To build their leadership & team skills to enhance their performance in a cross-cultural environment.
•   To enable the students to demonstrate knowledge of foundational subjects for management studies
•   To develop good analytical, statistical and problem-solvingskills.
•   To develop data visualization skills, and the to make recommendations on what decisions to take based on the data analytics.
•   To impart knowledge & skills to students for entry-level managerial roles in the varied management functions across different industries.

Programme Pedagogy

The pedagogy varies for each course depending upon the focus on theory or practical as well as needs of the students. The course curriculum will be imparted through a combination of methodologies like case studies, projects, presentations, simulation and games, role play, field visits and industry sessions.

The students will be provided with an opportunity for International exchange programme. The course structure after the sixth semester will be merged with the MBA programme of IIFT. The course curriculum is subject to revisions based on industry inputs and to keep in line with the dynamic business environment.

Course Curriculum and Credits

The curriculum for the first three years is based on the combination of courses on Business Analytics, Foundation (Management), Humanities and Professional Enrichment. Professional enrichment is a combination of Ability Enhancement, Skill Enhancement and Creativity. The curriculum comprises of approx. 150 credits in total for the first three years. While the last 2 years of MBA-IB at IIFT is of 120 credits.
The curriculum for the first three years is as follows:

S. No  Course Name
1.        Micro Economics
2.        Financial Accounting
3.        English-I/English Language Proficiency
4.        Mathematics
5.        Microsoft Excel
6.        Psychology
7.        Co curricular Activities

S. No  Course Name
1.        Macro Economics
2.        Principles of Marketing
3.        English-II Busines Communication
4.        Introductory Statistics
5.        Political Science
6.        Business Organization & Management
7.        Co curricular Activities


S. No  Course Name
1.        Cost and Management Accounting
2.        Operations Research
3.        Advanced Statistics
4.        Human Resource Management
5.        Sociology
6.        CSR and Sustainable Business
7.        Co curricular Activities

S. No  Course Name
1.        Principles of Financial Management
2.        Operations and Supply Chain Management
3.        Business Analytics
4.        Philosophy
5.        Data and Database Management
6.        Live Projects
7.        Co curricular Activities

S. No  Course Name
1.        Business Analytics - Domain Exposure
2.        Entreprenuership & New Venture Creation
3.        Indian and Global Economy
4.        Visual Analytics
5.        Business Models and Strategy
6.        Consumer Behaviour
7.        Co curricular Activities

1.        Elective-1
2.        Elective-2
3.        Elective-3
4.        Elective-4
5.        Big Data Analytics
6.        Academic Writing + Seminar (3+1)


Group1: Analytics (Select any 2)
Machine Learning & AI
Enterprise Resource Planning (ERP) Systems
Social Media Tools & Techniques
Principles of Ecommerce & Marketplaces
Business Forecasting

Group2: Management (Select any 2)
Business Laws
Leadership and Team Management
Consumer Behaviour
Export Import Management
Business Analysis and Valuation


* Curriculum is subject to changes as approved by the Academic Council from time to time.