• MGG Fellow 2024, German Institute of Development and Sustainability (IDOS).
• PhD, Marketing Management, BITS Pilani, Pilani Campus, August 2017.
• UGC NET Qualified, 2013.

Researcher and Academician in the field of Marketing Management

Areas of Research Interest

• Heuristics-based Behavior Modeling
• Responsible Consumerism
• Circular Economy
• Online Customer Impulse/Procrastination

Teaching Interest Areas

• Brand Management
• International Marketing Management
• Retail Management
• Consumer Behavior

• IIFT Delhi, India:Assistant Professor - Marketing (May 2018 - Present)
• IBS Hyderabad, India:Assistant Professor - Marketing (Feb 2017 – Apr 2018)

Administrative Roles

• Program Director for Multiple Programs, IIFT Delhi
  • MBA (International Business – 2021-23), Full-time Program
  • Certificate Programme in Export Import Management for Bharat Electronics Limited (BEL): October 2019 - June 2020
  • Certificate Programme in Export Import Management (Hybrid): July – October 2020

Industry and Government Funded Projects

• Brand Promotion in Footwear and Leather Sector (Co-Principal Investigator) - Ongoing
• Roadmap and Strategies to Promote Export of Dairy Products for the Organized Dairy Sector (Co-Principal Investigator) - Completed
• Study on Impact of Special Package on Export Apparels & Makeups (Co-Principal Investigator) - Completed
• Potential Gains from India-EU Limited Trade Agreement: An Ex-ante Evaluation (Co-Principal Investigator) - Completed
• Implications of Bhagwad Gita in Contemporary Management: An Empirical Study (Co-Principal Investigator) - Completed

Peer Reviewed Publications

• Rana, A., Mukherjee, T., & Adak, S. (2024), “Mobility during COVID-19 recovery: role of media and culture as social amplifiers”, International Journal of Social Economics, Vol. ahead-of-print No. ahead-of-print.
• Rana, A., Mukherjee, T., & Adak, S. (2022), “Mobility patterns and COVID growth: Moderating role of country culture”, Int J Intercultural Relationship, Vol. 89, pp. 124-151, ABDC-A.
• Rana, A., Bhat, A. K., & Rani, L. (2022), “E-Marketing Mix Variables to Create Online Brand Equity in the Indian Context”, International Journal of E-Business Research (IJEBR), Vol. 18(1), pp. 1-25, Scopus Indexed.
• Rana, A., & Shankar, R. (2020), “Crisis or opportunity: Marks and Spencer’s tryst with Indian retail”, The Case Journal, Vol. 16, No. 6, pp. 671-690, Scopus Indexed.
• Rana, A., Bhat, A., & Rani, L. (2015), “A classificatory scheme for antecedents of the sources of ‘online brand equity’”, Journal of Research in Interactive Marketing, Vol. 9, Issue 4, ABDC-B, Scopus Indexed.

Book Chapters

• Rana, A., Bhat, A., & Rani, L. (2019), “The cognitive structure of online brand choice: An exploratory study”, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer International Publishing, ISBN 978-3-319-76429-0, Chapter 142.
• Rana, A. (2018), “Online impulse buying: An investigation into consumer decision making”, Behavior Engineering and Applications, Springer International Publishing, ISBN 978-3-319-76430-6, Chapter 5.
• Rana, A., Bhat, A., & Rani, L. (2018), “Investigating path to purchase for online impulse buying: A decision net approach”, AMA Winter Academic Conference Proceeding, Vol. 29, ISBN 978-0-87757-367-8.

International Conferences Attended & Proceedings Published

• 2022 Annual Conference of British Academy of Management, University of Manchester, UK, Paper: “To Buy or not to Buy: A Literature Review of Consumer Procrastination Behaviour”.
• 2019 American Marketing Association (AMA) Summer Academic Conference, Chicago, IL, USA, Paper: “E-marketing mix framework for creating online brand equity”.
• 2018 American Marketing Association (AMA) Winter Academic Conference, New Orleans, LA, USA, Paper: “Investigating path to purchase for online impulse buying: A decision net approach”.
• 7th IIMA Conference on Marketing in Emerging Economies, 2017, IIM Ahmedabad, Paper: “Interaction Effects of Sources of Online Brand Equity: An Investigation”.
• 2017 Annual Conference of Emerging Markets Conference Board, IIM Lucknow, Paper: “Centrality of Some Salient Variables in Creating Online Brand Equity”.
• 30th Annual Conference of British Academy of Management, Newcastle University, UK, Paper: “The Underlying Dimensions of Brand equity: Multidimensional Scaling Approach in the Indian Online Retail Segment”.
• International Conference on Brand Management, IIT Delhi, Paper: “The Impact of e-Marketing Mix Elements on Brand Association: A Comparative examination in the Indian e-commerce segment”.
• 3rd International Communication Management Conference (ICMC), 2016, MICA, Paper: “The Underlying Dimensions of Online Retails Brands: A Multidimensional Scaling Approach” (published in conference booklet – Marketing Reborn).
• 1st International Conference on Evidence-Based Management, BITS Pilani, Paper: “Facebook Content Strategy of Industry Leaders in India: An Exploratory Analysis”.
• 3rd International Marketing Conference (MARCON 2014), IIM Calcutta, Paper: “An e-marketing perspective for M&A: A case of Flipkart-Myntra Merger”.
• 10th AIMS International Conference, organized by IIM Bangalore & Association of Indian Management Scholars (AIMS), Paper: “Online Brand Equity: A Review and Agenda for Future Research”.

Papers Accepted at International Conferences

• 8th International Conference on Advances in Information Technology (IAIT2016), University of Macau, China, Paper: “Investigating Point of Purchase and Path to Purchase for online impulse buying: A Decision net approach”.
• PAN IIM WMC Conference 2016, IIM Ahmedabad, Paper: “Consumer Heuristics for Online Travel Portal brands: IRCTC vs. Private brands”.

National Conferences Attended & Proceedings Published

• COSMAR 2016, IISc Bangalore, Paper: “Investigating online impulse buying”.

Papers Accepted at National Conferences

• Doctoral Research Conference ANVESH, NIRMA University, Ahmedabad, Paper: “The Impact of E-Marketing Mix Elements on Brand Association: An Examination in the Indian Context”.
• COSMAR 2015, IISc Bangalore, Paper: “The Underlying Dimensions of Online Brand Choice”.

Workshops Attended

• Professional Development Workshop, BAM Conference, 2016, Topic: “Learning and teaching with or without PowerPoint – Odyssey or Oddity”.
• Data Analytics and Using R for Statistical Analysis, BITS Pilani, Topic: “R and analytics courses in marketing research”.
• Basic Business Analytics, BITS Pilani, Topic: “Business analytics introduction”.
• 2nd IIM Ahmedabad Summer School, IIM Ahmedabad, Topic: “Workshop on multivariate analysis”.

Membership with Professional Bodies

• American Marketing Association, Member since 2017
• British Academy of Management, Member since 2016

Reviewer Activity

Ad hoc reviewer for the following journals and international conferences:

• Asia Pacific Journal of Marketing and Logistics
• Journal of Research in Interactive Marketing
• Marketing Intelligence and Planning
• Internet Research
• British Academy of Management Annual Meetings, 2017, 2018
• American Marketing Association Conferences, Winter & Summer 2017, 2018
• Academy of Management Annual Meetings, 2016, 2017