Dr. Oly Mishra
Assistant Professor
PhD – Marketing Management (2017)
- From Andhra University, Visakhapatnam, AP, India
- Thesis: Online Consumers’ Decision Making Process: Influence of Personality, Involvement, Motive and Social Media
UGC Net qualified (2012)
- MBA (International Business) (2011) from GITAM University
- BBA (2009) from Andhra University
Researcher and Academician in the field of Marketing Management.
Areas of Research Interest include:
- Digital Marketing
- Social Entrepreneurship
- Frugal Innovation
- Consumer Behaviour
Teaching Interest Areas:
- Consumer Behavior
- Marketing Management
- Entrepreneurship
- Assistant Manager (Priority Banking) at Axis Bank, June 2011 – November 2011
- Subject Matter Expert (Business) at Chegg India Pvt. Ltd., December 2011 – February 2014
- Teaching Assistant at Andhra University, March 2014 – April 2017
- Assistant Professor at Gayatri Vidya Parishad College for Degree and PG Courses, July 2017 – June 2019
- Assistant Professor at IILM Institute of Higher Education, New Delhi, July 2019 – July 2020
- Assistant Professor at GITAM School of Management, GITAM University, August 2020 – August 2022
- Published a research paper titled *Design Thinking and Bricolage for Frugal Innovations during Crisis* in *Journal of Innovation Management* (ABDC-C category, Scopus) Vol. 9, No. 3, pp. 1-26. https://doi.org/10.24840/2183-0606_009.003_0002
- Published a research paper titled *Principles of frugal innovation and its application by social entrepreneurs in times of adversity: an inductive single-case approach* in the *Journal of Entrepreneurship in Emerging Economies* (ABDC-C category, Scopus) Vol. 13 No. 4, pp. 547-574 https://doi.org/10.1108/JEEE-07-2020-0247
- Published a research paper titled *Communicating a company’s higher purpose to conscious consumers through online behavioural advertising* in *The Marketing Review*, (ABDC-C category, Westburn publishers), Volume 20, No. 1-2, pp.93-108, 2020. https://doi.org/10.1362/146934720X15929907504111
- A Case Study titled *Facilitating Women Prosperity with Higher Purpose at Vyomini* in *South Asian Journal of Business and Management Cases*, (Sage Publication and SCOPUS listed journal), (Volume 9, Issue 2, April 2020).
- Published a paper titled *A Study on the Purchase and Post Purchase Stage of Consumers’ Buying Decision Making Process* in *International Journal of Business, Management and Allied Sciences* (Vol. 5, Issue S2.2018 Nov).
- Published a paper titled *Criteria for Evaluation of Alternatives in Online Consumer Decision Making Process* in *ELK Asia Pacific Journal of Marketing & Retail Management* (Vol. 9, Issue 4) 2018.
- Published a paper titled *Sources of Need Recognition in Online Consumers Decision Making Process* in *International Journal of Exclusive Management Research* (Vol. 8, Issue 4) April 2018.
- A research paper titled *Online Retailers connecting to the youth segment through Face book (A Study on the influence of Gender and Personality type)* published in the EMERALD INSIGHT listed *Journal of Asia Business Studies* (Vol. 11, Issue 3) 2017. (ABDC-C category journal)
- Published a book Chapter titled ‘*Adaptive Resilience of Social Entrepreneur during Adversity*’ in a book titled *Cases on Emerging Market Responses to the COVID-19 Pandemic* by IGI Global. EISBN13: 9781668435069 (July, 2022)
- Chapter titled ‘*Factors influencing sustainable resilience of social enterprises during the different phases of COVID-19 pandemic*’ in a book titled *Handbook of Research on Entrepreneurship and Organizational Resilience During Unprecedented Times* by IGI Global EISBN13: 9781668446072 (Sept, 2022)
- Chapter titled '*KYC-Fraud: A new means to conduct financial fraud - How to tackle it?*' in the book *Cybersecurity Issues, Challenges, and Solutions in the Business World* by IGI Global EISBN13: 9781668458297 (Oct 2022)
