• Aston Certificate Programme in Faculty Development, Aston University, Birmingham, UK, 26th - 30th August 2019
• Doctoral Degree (Ph.D.) in Management, Topic: “Advertisement Effectiveness in Print Media: A Select Study”
• UGC-NET Qualified, Management, December 2012
• Master of Business Administration (MBA), Major Specialization: Marketing, IMS - DAVV, Indore
• Bachelor of Engineering (B.E.), Mechanical Engineering, IET - DAVV, Indore

• Advertising and Promotion Management
• Rural Marketing
• International Marketing
• Sales and Distribution Management
• Marketing of Financial Services

• Teaching experience of 10+ years in Management stream
• Industry experience of 1.5+ years at Webdunia (India) Pvt. Ltd., Indore as Executive - Business Development

Journal Publications (International)

• “Enhancing Customer Service Experience: A Case of WBL (India)”, FIIB Business Review, SAGE Publishing, Scopus Indexed.
• “Block Chain in Indian Public Distribution System: A Conceptual Framework to Prevent Leakage of the Supplies and Its Enablers & Disablers”, Journal of Global Operations and Strategic Sourcing, Emerald Publication, ABDC Ranked.
• “Modeling the Drivers and Outcomes of Fashion and Apparel Social Media Brand Communities”, International Journal of Management Practice, Inderscience Publication, Scopus Indexed.
• “Advertising in India: The Journey So Far and Road Ahead”, FIIB Business Review, SAGE Publishing, Scopus Indexed.
• “Inverted Classrooms and Students’ Academic Performance: A Case of Higher Education in Management”, Journal of International Business Education, Neilson Publishing, ABDC Ranked.
• “Effectiveness of Flipped Classrooms: A Case of Management Education in Central India”, International Journal of Educational Management, Emerald Publication, ABDC Ranked.
• “An Interpretive Structural Modeling Approach to Advertisement Effectiveness in Indian Mobile Phone Industry”, Journal of Modeling in Management, Emerald Publication, ABDC Ranked.
• “Drivers of Product Visibility in Indian Automobile Sector: An ISM Based Approach”, International Journal of Logistics Economics and Globalization, Inderscience Publication, ABDC Ranked.
• Maheshwari, P., Seth, N., & Gupta, A.K. (2016), “An Empirical Approach to Consumer Buying Behaviour in Indian Automobile Sector”, Industrial and Commercial Training, Vol. 48, No. 3, pp. 156-162, Emerald Publication, Scopus Indexed.
• Maheshwari, P., & Seth, N. (2014), “Advertisement Effectiveness: A Review and Research Agenda”, International Journal of Social, Management, Economics and Business Engineering, Vol. 8, No. 12, pp. 3601-3605.
• Maheshwari, P., Seth, N., & Gupta, A.K. (2015), “Advertisement Effectiveness for Print Media: A Conceptual Model”, International Journal of Marketing and Management Sciences, Vol. 9, No. 2, pp. 707-712.
• Maheshwari, P., & Seth, N. (2014), “Business Penetration through Print Media: A Review of Select Enablers”, International Journal of Industrial and Systems Engineering, Vol. 8, No. 12, pp. 3823-3826.

Journal Publications (National)

• “Employee Advocacy Programs (EAPs): The Marketing Engine of the Future”, Marketing Mastermind, IUP Publication, ISSN: 0972-5156.
• “COVID-19 Fallout: The Changing Face of Consumerism and How Brands May Rise to the Challenge”, Marketing Mastermind, IUP Publication, ISSN: 0972-5156.
• “Achieving SDGs through Fourth Industrial Revolution: An Indian Perspective”, Indian Journal of Commerce and Management Studies.
• “Hotel Visitor’s Satisfaction Towards Service Quality: Insights from Semi-Urban City of Madhya Pradesh in India”, Asian Journal of Multidimensional Research, UGC Listed, 2019.
• “Print Media as an Enabler of Business Growth”, Journal of Emerging Technologies and Business Research, UGC Listed.
• “Indian Automobile Industry and Effective Advertising: A Qualitative Research Perspective”, The IUP Journal of Marketing Management, IUP Publication.
• “A Comprehensive Scholarly Review of Product and Brand Placement Research Literature”, International Journal of Research and Development, Vol. 2, Issue 1, pp. 1-11.
• “Trends, Challenges and Quality Imperatives in Management Education in the State of Madhya Pradesh”, Journal of Management and Science, Vol. 3, Issue 2, pp. 45-54.

Books / Book Chapters / Adaptation Work

• International Marketing, Eighth Edition (An Indian Adaptation), John Wiley & Sons, Inc. (WILEY).
• Chapter Contribution: “Integrated Marketing Communications” to IGNOU's Self Learning Study Material, IGNOU - The People's University, Government of India.

Articles in Newspapers/Magazines

• “कुछ तो लोग कहेंगे...”, लोकमत समाचार (Nagpur & other editions), Lokmat Media Pvt. Ltd., June 2021.
• “दूसरों की परवाह किए बगैर अपने लक्ष्य की तरफ बढ़ाएं कदम...”, पत्रिका (Bhopal edition), Rajasthan Patrika Pvt. Ltd., June 2021.
• “पांच सूत्र: कैसे करे अदा 'प्रकृति का कर्ज़'...”, दैनिक नईदुनिया (Bhopal edition), Naidunia Publication Pvt. Ltd., May 2021.
• “'सस्टेनेबिलिटी' के हमारे पुराने मंत्र को अपना रही दुनिया...”, लोकमत समाचार (Nagpur & other editions), Lokmat Media Pvt. Ltd., March 2021.
• Book Review: It Happened in India by Kishore Biyani and Dipayan Baishya, त्रैमासिक पत्रिका: व्यापार एक्सपर्ट, ISSN 2456-2009.
• “योग बिना अधूरा है मैनेजमेंट ज्ञान (अंतराष्ट्रीय योग दिवस पर विशेष)”, नवभारत टाइम्स (New Delhi & other editions), Bennett, Coleman and Company Limited, June 2020.
• “जब प्रकृति करें ‘बंद’ का आव्हान...”, पत्रिका (Indore & other editions), Rajasthan Patrika Pvt. Ltd., June 2020.
• “Man, Management and Yoga”, The Times of India (Readers' Blog), Bennett, Coleman and Company Limited, June 2020.
• “संभल कर हो प्राकृतिक संसाधनों का दोहन...”, दैनिक जागरण (National edition), Jagran Prakashan Limited, March 2020.
• “बेहद जरुरी हैं समय समय रहते ‘लगाम’ छोड़ना... (Based on Jet Airways Crisis in India)”, सन्डे नवभारत टाइम्स (New Delhi edition), Bennett, Coleman and Company Ltd., 8th September 2019.
• “क्या हैं विपणन... और, क्यों जरुरी हैं यह आपके व्यापार के लिए...???”, त्रैमासिक पत्रिका: व्यापार एक्सपर्ट, April - June 2019, ISSN 2456-2009.
• “भारतीय प्रबंधन शिक्षा और वैकल्पिक शिक्षण पद्धति की आवश्यकता”, लोकमत समाचार (Nagpur & other editions), Lokmat Media Pvt. Ltd., 9th June 2019.
• Book Review: My Journey with Vadapav by Venkatesh Iyer, त्रैमासिक पत्रिका: व्यापार एक्सपर्ट, ISSN 2456-2009.
• Book Review: Pandeymonium by Piyush Pandey, FOCUS (WTO).IB, A Quarterly Publication of IIFT.
• “बैंकिंग, वित्तीय क्षेत्र की चुनौतियां”, लोकमत समाचार (Nagpur & other editions), Lokmat Media Pvt. Ltd., 24th June 2018.
• Book Review: 30 Sec Thrillers by K.V. Sridhar, FOCUS – WTO, A Quarterly Publication of IIFT.

Conference Publications (National)

• “Sustainability: A Buzzword Only or An Age-Old Indian Way of Life”, 2nd International Conclave on Globalizing Indian Thoughts (GIT) - 2021, IIM Kozhikode, Kerala, India.
• “Blockchain in Public Distribution System in India: Framework to Combat Diversion of the Supplies from Warehouses”, Logistics Conclave and Conference, November 19 – 20, 2019, IIFT, New Delhi, India (Paper Presented).
• “Drivers of Customer Co-Creation in Online Brand Communities: An Indian Perspective”, 3rd Annual Conference of Aston India Centre for Applied Research, August 30 – 31, 2019, Aston Business School, Aston University, Birmingham, UK (Paper Presented).
• “Inverted Classrooms and Students' Academic Performance: A Case of Higher Education in India”, Conference on Excellence in Research and Education (CERE 2019), Indian Institute of Management (IIM-I), Indore (M.P.), India, May 2019, (Extended Abstract Published).
• “Advertisement Effectiveness in Indian Mobile Phone Industry: An Interpretive Structural Model Based Approach”, ANVESH – Doctoral Research Conference in Management, Nirma University, Ahmedabad (Guj.), India, April 2016.
• “Stakeholder’s Perspective on Corporate Social Responsibility of Banks and Financial Institutions”, National Conference on Sustainable Strategies In Dynamic Business Environment, ISBS Pune, March 2013.
• “Service Quality Benchmarks and Measurement Models for Indian Banking Sector”, National Conference on Strategic Quality Management, GSIB, Vishakhapatnam, April 2013.

• Ad-Hoc Reviewer, Journal of Modelling in Management, Emerald Publishing
• Ad-Hoc Reviewer, Management and Labour Studies (MLS), SAGE Publication
• Ad-Hoc Reviewer, FIIB Business Review, SAGE Publication
• Chapter Reviewer, Chapter 3 - "The Changing Societies: Values and Consumption Patterns", Consumer Behavior, Hawkins 13e, McGraw Hill Education
• Member, Indore Management Association (IMA)

Invited Lectures/Seminars Delivered

• Invited as Resource Person/Session Speaker/Guest Speaker to deliver expert talks on various topics at institutions of national repute, including NIT Calicut, UGC's FIP (Guru Dakshata), Nandha Engineering College (Erode, TN), AICTE Sponsored STTPs, NGOs, MANIT Bhopal, NIEPA Workshop, etc.
• Resource Person for 6-Month MDP in International Business for Armed Forces Personnel, sponsored by Directorate General of Resettlement (DGR), Ministry of Defense, Government of India.
• Resource Person/Program Director for 4-Month MDP (Online) in Strategies for International Business (SIB), Batch III and Batch IV for Working Executives.
• Invited as a Judge and Subject Expert (Marketing) at ‘ITC on Campus: Case Study Challenge 2019’ Competition, Indian Institute of Foreign Trade (IIFT), New Delhi.
• Delivered a lecture as Marketing Expert to Undergraduate Students of Tamil Nadu Agricultural University (TNAU) at IIFT, New Delhi, 15th October 2018.
• Invited as a Resource Person at Hislop College, Nagpur (MH.) to deliver a lecture on "Need of Skill Based Management Education in India" for BBA/BCA Students, 21st December 2017.
• Invited as an Expert for Syllabus Review Workshop on 4th-5th July 2016 at School of Economics, DAVV, Indore (M.P.) for MBA (IB/BE) Course for Academic Session 2016–17 (2 Days).
• Invited as a Resource Person in Academic Staff College, DAVV, Indore (M.P.) to deliver a lecture for Refresher Course on the topic "Management and Optimization", 19th December 2012.
• Invited as Faculty Expert (Marketing) at L’Oreal Brandstorm 2019 Competition, Indian Institute of Foreign Trade (IIFT), New Delhi.

FDPs/MDPs/Conferences/Workshops/Seminars Attended

• ICRAMIE - 2021, An International Online Conference by MANIT Bhopal (M.P.), March 2021.
• NIEPA Virtual Workshop on Collating Management Resources for Teachers in Higher Education, August 2020.
• NCIRIT - 2020, A National Conference by SAGE University, Indore (M.P.), June 2020.
• Logistics Conclave and Conference, IIFT New Delhi, 19–20 November 2019 (2 Days).
• Aston Certificate Program in Faculty Development, Aston University, Birmingham, UK, August 2019.
• 3rd Annual Conference of Aston India Centre for Applied Research (AICAR Conference 2019), Aston Business School, Aston University, Birmingham, UK, 30–31 August 2019 (2 Days).
• Conference on Excellence in Research and Education (CERE 2019), Indian Institute of Management (IIM-I), Indore (M.P.), India, May 2019 (3 Days).
• International Conference on Building World Class Universities, Organized by Deakin University at Hotel Taj Mahal, New Delhi, 11th March 2019 (1 Day).
• 6th EIITF Conference on ‘Empirical Issues in International Trade and Finance’, IIFT, New Delhi, 13–14th December 2018 (2 Days).
• Two Weeks, DST-NIMAT (Govt. of India) Project Sponsored, Faculty Development Programme (FDP) in Entrepreneurship, IPS Academy, IES, Indore, 19–31 December 2016 (13 Days).
• Four Weeks, AICTE Approved, Faculty Development Programme (FDP) on Use of ICT in Education for Online and Blended Learning, IIT Bombay, May–July 2016 (30 Days).
• National Doctoral Research Conference in Management, Institute of Management, Nirma University, Ahmedabad (Guj.), India, 8th–9th April 2016 (2 Days).
• National Workshop on ‘Good to Great – Magnitude of the Transformation’, Indore Management Association, Indore, 10th December 2015 (1 Day).
• 10th Research Methodology Workshop, IBMR-IPS Academy, Indore, 22–28 June 2015 (7 Days).
• XXIV Annual Conference of Madhya Pradesh Economic Association and National Seminar on Trade and Development, School of Economics - DAVV, Indore, 7th–8th February 2014 (2 Days).
• International Management Conclave on ‘Leadership Now – Work the Talk’, Indore Management Association, Indore, 16th–17th January 2014 (2 Days).
• National Marketing Conclave on Marketing to the 21st Century India: Challenges and Opportunities, Jaipuria Institute of Management, Indore, 19th October 2013 (1 Day).
• Management Development Programme (MDP) on Finance for Non-Finance Executives, Jaipuria Institute of Management, Indore, February 2013 (1 Day).
• International Management Conclave on ‘Transforming Leadership – Getting Future Ready’, Indore Management Association, Indore, 19th–20th January 2013 (2 Days).

Administrative Responsibilities Handled

• Program Director (PD), EPGDIB 2021–22 Batch.
• Conference Secretary, Sector Specific Logistics Conclave and Conference, jointly organized by Logistics Division (MoC & I, GoI) and Indian Institute of Foreign Trade (IIFT), New Delhi, 19–20 November 2019.
• Faculty Coordinator, Port Visit of MBA (IB) 2017–19 Batch to Adani Port, Mundra (Guj.).
• Program Director (PD), EPGDIB 2018–19 Batch.
• Program Director (PD), TalentEdge MDP - SIB, Batch 3 & Batch 4.
• Faculty Coordinator, Division of Alumni Affairs, IIFT, New Delhi.