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Ramanjaneyulu Mogili

Dr. Ramanjaneyulu Mogili

Assistant Professor (on Contract)

Ramanjaneyulu Mogili is an Assistant Professor at the Indian Institute of Foreign Trade (IIFT), Kakinada, specialising in Marketing. He holds a PhD in Management from the University of Hyderabad and completed a Postdoctoral Fellowship from NIT Tiruchirappalli, with research focused on service recovery and related marketing domains. His academic expertise includes statistical methods, marketing analytics, and research methodology. His research interests span Service Quality, Service Recovery, Sustainable Marketing, Retail Strategy, and Human Resource Management, with emphasis on emerging markets and global business contexts. He is actively engaged in teaching, research, curriculum development, and executive education. He has served as a session speaker for BSNL employee training programs at Nalgonda, Telangana, and Aries Futura Pvt. Ltd., Hyderabad, Telangana. He was an International Summer School Fellow on Sustainable Agri-Food Management (SAMI) in Indonesia and attended the Virtual Symposium Organised by IBS-Americas in São Paulo, Brazil. He has also been recognised with a Best Research Paper Award from the University of Sri Jayewardenepura, Sri Lanka.

  • Post-Doctoral Fellow (Marketing), National Institute of Technology, Tiruchirappalli, India, 2022.
  • Doctor of Philosophy (Marketing), University of Hyderabad, Hyderabad, India, 2019.
  • Master of Business Administration (Marketing & HRM), Jawaharlal Nehru Technological University, Kakinada, India, 2011.
  • Bachelor of Arts (Telugu Literature), Acharya Nagarjuna University, Guntur, India, 2008.
  • UGC NET JRF, 2012

  • The Apollo University, Chittoor: Guest Professor (January 2024 – October 2025)
    • Teaching undergraduate and postgraduate courses.
    • Evaluating, monitoring, and mentoring student academic progress.
    • Providing academic advice and guidance to students.
    • Developing and designing new courses.
  • National Institute of Technology, Tiruchirappalli: Postdoctoral Scholar (November 2019 – May 2022)
    • Teaching undergraduate and postgraduate courses.
    • Evaluating, monitoring, and mentoring student academic progress.
    • Providing academic advice to students.
    • Developing and designing new courses.
    • Supervising undergraduate and postgraduate research projects.
    • Conducting research and publishing papers in reputed journals.
    • Presenting research at seminars and conferences.
    • Submitting grant applications to support research.
    • Serving on departmental, college, and university committees.
    • Participating in institutional and community-related activities.

Research Project Experience

  • Research Assistant (August 2019 – November 2019)
    • ICSSR Project titled “Literacy and Empowerment in Rural Women: A Longitudinal Evaluation of Targeted Literacy Programmes in Select Districts of South India”
    • Under the guidance of Prof. P. Jyothi, School of Management Studies, University of Hyderabad.

Research Experience

  • Postdoctoral Fellow (November 2019 – May 2022), Department of Management Studies, National Institute of Technology, Tiruchirappalli
    • Under the mentorship of Prof. N. Thamaraiselvan, Professor.

Book Chapters

  • Acharyulu G.V.R.K., Ramanjaneyulu Mogili, Ganji Kashmira & Singh S.A. (2024). Consumers Intention to Use Digital Shopping Operations Post Covid-19 Pandemic: Consumers Value Perspective. In 20th International Conference on Business Management, “Resilience Reinvention for Sustainable Development in the VUCA World”. Emerald Publishers, University of Sri Jayewardenepura, Sri Lanka, pp. 541–575.

  • Mogili R., & Thamaraiselvan N. (2021). Online Retailing and Customer Engagement: The Changing Paradigm of Customer Relationship Management (CRM). In “Complimentary Content of Insights, Innovation, and Analytics for Optimal Customer Engagement” (Ed. Samala Nagaraj). IGI Global Publisher, Pennsylvania, United States, pp. 184–195.

  • Boopalan Balu, Senthilarasu B., Ramanjaneyulu Mogili & Koteswararao Gunupuru (2022). Circular Economy in Primary Sector Industries: A Detailed Analysis. In “Transforming Lives through Mindfulness”. Excel India Publishers, pp. 125–150.

Journal Publications

  • Sambasivarao K., Lisma Rout, Mogili R., & G.V.R.K. Acharyulu (2024). Factors Affecting Intention to Write Negative Electronic Word of Mouth (NEWOM): A Meta-Analysis. Indian Journal of Marketing, 54(11), pp. 43–64. http://dx.doi.org/10.17010/ijom%2F2024%2Fv54%2Fi11%2F174630

  • Rajesh J., Raghavarao G., Mogili R., & Karthikeyan T. (2023). Online Shopping Behaviour via AI Enabled Shopping Platforms: A Conceptual Framework. European Chemical Bulletin, 12(5), pp. 2089–2097. https://doi.org/10.48047/ecb/2023.12.5.144

  • Boopalan Balu, Rajesh J., Gunupuru K., & Mogili R. (2022). A Conceptual Roadmap for Implementing Localization in the Indian Automotive Industry in a Post-Pandemic Scenario. Academy of Strategic Management Journal, 21(1), pp. 1–15.

  • Boopalan Balu, Rajesh J., & Mogili R. (2021). How Important a Role Does Branding and Packing Play in the Choices of the Youth. Academy of Marketing Studies Journal, 25(6), pp. 1–15.

  • Dasari P.R., Mogili R., & Samala N. (2020). A Study on Consumers’ Motivations Towards Organic Food Products in India. Academy of Marketing Studies Journal, 24(2), pp. 1–8.

  • Rajesh J., Mogili R., & Sivakumar V.J. (2020). A Critical Study on Indian Premier League (IPL) and Its Marketing Implications. Academy of Marketing Studies Journal, 24(4), pp. 1–9.

  • Mogili R., Ganji K., & G.V.R.K. Acharyulu (2020). Survivability and Resilience of Supply Chain System Post-Pandemic in India. Academy of Marketing Studies Journal, 24(4), pp. 1–11.

  • Chillakuri B., Vanka S., & Mogili R. (2020). Linking Sustainability to the Start-up Ecosystem – A Conceptual Framework. International Journal of Business and Globalization. https://doi.org/10.1504/IJBG.2020.107884

  • Chillakuri B., & Mogili R. (2018). Managing Millennials in the Digital Era: Building a Sustainable Culture. Human Resource Management International Digest. https://doi.org/10.1108/HRMID-11-2017-0168

  • Mogili R., & G.V.R.K. Acharyulu (2016). A Study on Service Recovery Quality of Electronic Shopping Customers in India. International Journal of Business and Administration Research Review, 1(2), p. 83.

  • 2024: 20th International Conference on Business Management, University of Sri Jayewardenepura, Nugegoda, Sri Lanka (Virtual) Presented a Paper Titled on “Consumers Intention to Use Digital Shopping Operations Post Covid-19 Pandemic: Consumers Value Perspective”
  • 2022: International Research Conference on Mindfulness, presented a Paper Titled on “Circular Economy in Various Primary Sector Industries- A Detailed Analysis”, conducted by IIM- Bodh Gaya, Bihar State, India.
  • 2017: 11th ISDSI (Indian Subcontinent Decision Science Institute) conference, presented a Paper Titled on “Patronage Intention on Service Recovery of Electronic Products- A Study in Hyderabad Shoppers” Conducted by IIM-Tiruchirappalli, Tamil Nadu State, India.
  • 2014: Participated in IMR Doctoral Conference Conducted by IIM-Bangalore, Karnataka State, India.

Awards

  • 2024: Best Research Paper Award, awarded by the University of Sri Jayewardenepura, Sri Lanka.
  • 2018: Sustainable Agri Food Management in Indonesia (SAMI) Summer School Fellow, Organized by Bogor Agricultural University, Bogor, Indonesia.
  • 2012: Junior Research Fellow (JRF), University Grants Commission, India.

  • 2018: Participated in the International Abroad Summer Course “Sustainable Agri-Food Management in Indonesia” Conducted by Bogor Agriculture University, Bogor, Indonesia.
  • 2015: Participated in the 4th IIM Summer School Conducted by IIM-Ahmedabad, Gujarat State, India.

  International Virtual Symposium

  • 2016: Participated in the Virtual International Symposium Conducted by IBS-Americas, Sao Paulo, Brazil.

  International Visited

  • 2018: Indonesia.

  • MS Office,
  • IBM SPSS,
  • Amos,
  • Tableau,
  • Power BI
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